A-ahhh! That Amhari is actually one of PM's special officer in-charge of the new media. Young, in his early 30s, he was just delivering what was consigned on him. Let's just forgive this delivery guy.
However, the person who prepared the reports on 'social media network' for Amhari to brief the Cabinet on February 22nd (of course that made Amhari appeared like a secretary of state) has a novice mind about the topic.
Around the world, social media network is an entirely different subject than that of mainstream media. It comprises of blogs, news portal, twitter, etc.
But the Cabinet had on that particular day listened to comparison made between agencies under the Ministry of Information, Communications and Culture - namely RTM, Information Dept and JASA - and Astro and the vehicles under Media Prima Group.
What did they compare? The number of followers on RTM, Astro and Media Prima Facebook (FB). And since RTM recorded the least (about 80,000) as compared to over 1 million for Astro and Media Prima, the minister in charge of RTM was deemed as not performing.
The person who prepared the report also failed to attribute blogs, news portal, twitter and FB as the main elements under social media network.
I am not sure what was the reason behind that 'school boy' report but I believe it has something to do with one's political ambition. To replace someone, you must be smart in your maneuvers. As general election is around the corner, this is the perfect time to undermine the person whom you like to replace most.
And I am equally petrified with the fact that four years after the last general election, the issue of 'how the Opposition new media works', took center stage. What a farce!
I believe Barisan Nasional has the most well-equipped propaganda machinery. We have all the money and the means but we seemed to be far from well-prepared to take up the challenges of the national poll. Otherwise, we won't be wondering at how the Opposition media performs.
My fellow pro-BN bloggers would also be equally frustrated if BN loses the battle. 'Alpha-bloggers' like Rockybru, Big Dog, A Voice, Syed Akbar and a few more have thrown whatever they had to help BN (although nobody had ever asked us to).
We don't take a single sen from BN or Umno. That makes us owing nothing to the people at the top but we will continue giving the support, unless the 'bosses' tell us to stop. Then, we will delete our blogs and news portal.
Aren't we part of the social media network?
I better stop here. Thanks to the deputy minister whom I met at the PMO yesterday, and of course to a senior officer who told me straight in the face that 'we don't need too many bloggers around'.
However, I remember how Mr Prime Minister had, in a Cabinet meeting last year, told each and every minister to set up his/her own new media unit to assist the ruling party in the next general election.