In Bagan Pinang, Port Dickson, issues such as the selection of Umno veteran Tan Sri Isa Samad as BN candidate has subsided but national issues such as the Kugan case, Hindu temple and cronyism within Umno are rife as the Opposition tries to make headway in the campaign, prior to polling on Sunday.
The BN, as usual, clings on the fragile PKR-DAP-Pas political partnership, the continuous development under the current government, Anwar Ibrahim's sodomy case, Pas 'unIslamic' fatwas and the graft which hovers Pakatan Rakyat's government in the states of Penang, Kedah and Selangor.
The independent Merdeka Centre said in a statement to AFP, Najib's fails to uphold his popularity despite having introduced some 'attractive measures' under his 6-month 1Malaysia government.
The research firm said that 56 per cent of 1,027 people surveyed were very satisfied or somewhat satisfied with Najib's performance as premier, down from the 65 per cent support he enjoyed in June.
The boost in his polls numbers in June had been attributed to a series of economic reforms, and an olive branch extended to ethnic minorities in the multicultural nation during his first 100 days in office.
"People are settling down after the initial euphoria over a new prime minister when he made a lot of announcements," Merdeka Centre director Ibrahim Suffian said, adding that the ruling coalition now needs a boost from a victory in a by-election this weekend, when it is seeking to break a winning streak by the opposition which has won seven out of eight special votes held over the past year.